@ARTICLE{Mamet_Piotr_The_2008,
 author={Mamet, Piotr},
 volume={vol. 29},
 journal={LINGUISTICA SILESIANA},
 pages={51-65},
 howpublished={online},
 year={2008},
 publisher={Polska Akademia Nauk • Oddział w Katowicach},
 abstract={The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars},
 type={Article},
 title={The linguistic aspect of a brand name case study based on branding strategy of OPEL},
 URL={http://journals.pan.pl/Content/131413/PDF-MASTER/7_LINGUISTICA_29_Mamet_THE_LINGUISTIC.pdf},
}