@ARTICLE{Dąbrowska-Cendrowska_Olga_Glossy_2024, author={Dąbrowska-Cendrowska, Olga}, volume={t. 27}, number={No 4}, pages={87-107}, journal={Rocznik Historii Prasy Polskiej}, howpublished={online}, year={2024}, publisher={Polska Akademia Nauk Oddział w Krakowie Komisja Prasoznawcza}, publisher={Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie}, abstract={Women's magazines are a segment of the Polish mass media system, or, more precisely, the Polish press sector, which has attracted a great deal of research conducted from a variety of critical perspectives. Those studies usually focus on the thematic scope and formal characteristics of individual magazines or subsegments of the women's magazines block, probed issues of ownership and market control, analysed genre distinctions and emergence of new subsegments, but, as yet, have paid hardly any attention to women's magazines as a source of information about politicians. This article attempts to fill that gap by taking up for a case study the glossy highlife magazine Uroda Życia [Life's Good Looks] launched in October 2014 by the Polish branch of the Swiss media group Edipresse. While the article's primary objective is to produce a profile of Uroda Życia, it also 1) chronicles the most important events in the magazine's history, 2) tries to position it in the existing glossy market, and 3) tries to figure out how much room it gives to the showcasing of politicians. The study, which uses the methodology of quantitative and qualitative content analysis, covers the years 2014 to 2021, i.e. when Uroda Życia used to appear in print format.}, title={Glossy highlife magazine Uroda Życia as a source of information about politicians (2014–2021)}, type={Artykuł}, URL={http://journals.pan.pl/Content/134291/2024-04-RHPP-05.pdf}, keywords={Polish women's magazines, glossy highlife magazines, political showcasing, Edipresse}, }