@ARTICLE{Rotengruber_Przemysław_Cultural_2020, author={Rotengruber, Przemysław}, number={No 3}, journal={Przegląd Filozoficzny. Nowa Seria}, pages={35-53}, howpublished={online}, year={2020}, publisher={Komitet Nauk Filozoficznych PAN}, publisher={Wydział Filozofii Uniwersytetu Warszawskiego}, abstract={Business ethics – together with other branches of applied ethics – faces a challenge of the validity of its claims. These ethical claims must be convincing for participants of economic life and meet the requirement of impartiality. Of course, philosophical ethics helps in this search. Among many ethical propositions, the emphasis is on those that have sufficient epistemological grounding (often taking the form of a meta-ethical recommendations). Considering this condition, the choice of ethical tools is significantly reduced. For this reason, the search for ethical standards applicable in social practice is continued in the sphere of culture. Meanwhile, this widening of the research field must be done with caution. It is hard to find in culture an answer to the question about the criteria for ethical behavior. Culture, of course, is founded on such criteria. However, there are more of them than would be expected by an ethicist seeking – in this area – a solution to the problem of the validity of an ethical norm. The fact that complicates this search is that the changes that have been taking place in Western culture since the mid-twentieth century are very powerful. Their multi-faceted nature means that their systematization (carried out using the principle of non-contradiction) is not possible. The hypothesis regarding the complexity and heterogeneity of normative beliefs held by Western societies is confirmed (among others) by the analysis of processes initiated by the performative turn. Hence the choice of arguments offered by performance studies. They harmonize with the leading intention of this research paper. They explain why the world of cultural values – despite the multitude of practices of giving them significance – legitimately aspires to be the normative foundation of collective life, including economic life.}, type={Artykuły / Articles}, title={Cultural foundations of economic life. Ethics after the performative turn}, URL={http://journals.pan.pl/Content/116202/PDF/2020-03-PFIL-03-Rotengruber.pdf}, doi={10.24425/pfns.2020.132987}, keywords={business ethics, mediation, world of values, stakeholder, performative turn}, }