@ARTICLE{Hofman_Iwona_Branding_2022,
 author={Hofman, Iwona},
 number={No 1 (73) Science for Science},
 journal={ACADEMIA. The magazine of the Polish Academy of Sciences},
 pages={22-26},
 howpublished={online},
 year={2022},
 publisher={Polish Academy of Sciences},
 language={eng},
 abstract={Identity, reputation, the system of values, experience, and relations with institutions are only some of the elements making up the brand of the Polish Academy of Sciences},
 type={Article},
 title={Branding in Science},
 URL={http://journals.pan.pl/Content/124741/PDF/22-26_Hofman_ang.pdf},
 doi={10.24425/academiaPAS.2022.142699},
 keywords={Polish Academy of Sciences, institution’s image, brand, reputation},
}