@ARTICLE{Szpitter_Agnieszka_A._Worst_2011, author={Szpitter, Agnieszka A.}, number={No 148}, journal={Organization and Management}, howpublished={online}, year={2011}, publisher={The Committee on Organizational and Management Sciences}, publisher={Warsaw School of Economics}, title={Worst Practices as the Lessons Learned in Marketing}, URL={http://journals.pan.pl/Content/98618/mainfile.pdf}, }