TY - JOUR N2 - To survive in the competitive challenges, the products have to be designed to meet the needs and requirements of customers, differ from the competitors, and be friendly with the environment. This research was to propose an innovative design approach for charcoal briquette packaging design to meet the customer requirements. The customer requirements were explored and translated to product characteristics by using quality function deployment. The customers’ perceptions to product visual forms were explored through the emotional design approach. Customers’ requirements and customer perceptions were integrated to create a new charcoal briquette packaging. A new packaging design and process during its life cycle was evaluated an impact on the environment through carbon footprint values. The result showed that the innovative design approach can be used to guide designer design the charcoal briquette packaging to meet the requirements and perceptions of customers, illustrate the product identity and be friendly with the environment. L1 - http://journals.pan.pl/Content/125599/PDF-MASTER/1_768_corr.pdf L2 - http://journals.pan.pl/Content/125599 PY - 2022 IS - No 4 EP - 15 DO - 10.24425/mper.2022.142390 KW - Customer requirement KW - Emotional design KW - Quality function deployment KW - Brand identity KW - Lifecycle assessment A1 - Wangphanich, Pilada A1 - Kongprasert, Nattapong PB - Production Engineering Committee of the Polish Academy of Sciences, Polish Association for Production Management VL - vol. 13 DA - 2022.12.28 T1 - An Innovative Design Approach for Charcoal Briquette Packaging Design to Meet Customer Requirements SP - 3 UR - http://journals.pan.pl/dlibra/publication/edition/125599 T2 - Management and Production Engineering Review ER -