Title

The impact of self-esteem on the perceived brand added value to self-image

Journal title

Polish Psychological Bulletin

Yearbook

2023

Volume

vol. 54

Issue

No 2

Affiliation

Krasa, Paweł : John Paul II Catholic University of Lublin, Lublin, Poland ; Czyż, Kinga : John Paul II Catholic University of Lublin, Lublin, Poland ; Karski, Tomasz : John Paul II Catholic University of Lublin, Lublin, Poland ; Pamuła, Paweł : John Paul II Catholic University of Lublin, Lublin, Poland ; Synowiec, Dajana : John Paul II Catholic University of Lublin, Lublin, Poland ; Gorbaniuk, Oleg : Institute of Psychology, Maria Curie-Skłodowska University, Lublin, Poland ; Gorbaniuk, Oleg : Casimir Pulaski University of Radom, Radom, Poland ; Kolańska-Stronka, Magdalena : University of Zielona Gora, Zielona Gora, Poland ; Czarnecka, Karolina : University of Zielona Gora, Zielona Gora, Poland

Authors

Krasa, Paweł ; Gorbaniuk, Oleg ; Kolańska-Stronka, Magdalena ; Czarnecka, Karolina ; Czyż, Kinga ; Karski, Tomasz ; Krajewska, Agnieszka ; Pamuła, Paweł ; Synowiec, Dajana

Keywords

self-esteem ; congruence ; typical brand user imagery ; brand added value ; experiment

Divisions of PAS

Nauki Humanistyczne i Społeczne

Coverage

99-115

Publisher

Committee for Psychological Science PAS

Date

2023.10.20

Type

Article

Identifier

DOI: 10.24425/ppb.2023.146404

Aims and scope

Polish Psychological Bulletin (founded in 1970) is an official journal of Polish Academy of Sciences, Committee for Psychological Science.The journal publish a variety of papers, including empirical reports of experiments, surveys and field studies, theoretical articles, controversies and analytic papers on important psychological topics. Relevance for an international readership is our prominent goal, Polish Psychological Bulletin does not publish clinical case studies, or technical articles. Submissions from all domains of psychology are encouraged, especially those that address new developments and pursue innovative approaches.

Periodically, the journal will announce a call for papers for special issues. The journal will also entertain unsolicited proposals for special issues that fit the stated scope of the Polish Psychiological Bulletin (please contact the journal’s Editor-in-Chief with a detailed description of your proposal).

All published research articles in this journal have undergone rigorous review, based on initial editor screening and anonymous evaluation of content and merit by independent expert reviewers.

For information on specific requirements, please see the Author Guidelines.

Abstracting & Indexing

Abstracting and Indexing Information


• DESY Publication Database

• Directory of Open Access Journal (DOAJ)

• Current Contents: Social & Behavioral Sciences

• Dimensions

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• PsychArchives

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