The relevance of the study is due to the fact that the influence of the Internet and media resources is growing and there is a tendency to develop virtual personalities that have little to do with reality and show the features of an antisocial person. In this regard, this article is aimed at identifying aspects and characteristics of a network personality that is influenced by modern media resources. The leading methods of studying this problem are methods of analysis, deduction and classification, which will help to recognize the most basic aspects of the figurative-visual transformation of a person on the Internet, show the results of the influence of social networks on a person and demonstrate the changes that a person is exposed to in the Internet space. The article reveals and substantiates the features and aspects that are distinctive for an individual in the Internet society, negative and positive characteristics of Internet users. The author substantiates the daily interactivity of social media. Also, the most relevant and influential forms of network interaction are shown and the frequency of their use is analysed. The materials of the article are of practical value for students, teenagers, youth, parents, future teachers who should know the aspect of the manifestation of personality transformation in the Internet space.