The article discusses one of the categories of marketing chrematonyms — the names of cafés, which constitute a colourful element of the naming landscape of Upper Silesia. The analysis has several research aims: 1) discovering the naming techniques and types, 2) the presentation of structural models, 3) identifying the changes of meaning and the (con)textual functionality of linguistic units which serve as a commercial medium of evaluation. The names of cafés are presented from the perspective of cultural linguistics, sociolinguistics and pragmalinguistics, as well as the theory of semantic fields. This combined methodological approach enables the author to draw conclusions about marketing chrematonyms in the sphere of culture and language, whereas the structural-semantic analysis of the onymic description of Upper Silesian cafés reveals tendencies that confirm the fact that naming models are created in a serial way. The material presented indicates that commercial chrematonyms belong to semantically and structurally diversified naming categories. The structures show the repetitiveness of naming, the tendency for language internalization and the use of native material, including local dialects.

The paper is dedicated to the names of associations from the period of the Second Polish Republic, taken from a publication which is a guide to the rich and differentiated world of the social organizations of the 1930s.

The introduction is devoted to the state of Polish linguistic research into the names of organizations. The description of the collected material is based on the concept of social chrematonymy by Artur Gałkowski.

Next, the names are investigated from both a structural and a semantic perspective. The following elements are regarded as distinct qualities of the naming structures: descriptive character, multicomponent structure, development of right-sided attributives, insignificant share of names with a separate distinctive element, including some other types of proper names as components (toponyms, anthroponyms, names of historical events). Also, lexemes in the function of the main component of the analysed structures — nouns having the semantic value of ‘formalized group of people’ – have been presented.

When analysing the semantic aspect of names of organizations more closely, the author indicates the most frequently exposed bases of community feeling of members. Those could be: common experience, social and professional status, the purpose of activity, gender, generation, religious identity, nationality, ideology, place of activity or founding an organization. In the majority of names, various elements of community feeling are combined.

Finally, attention is paid to the tremendous informative value present in the names of associations, connected with their descriptive quality. The close link between socioideonyms and the reality they are connected with means that they are bearers of various historical-cultural contents.

Therefore, the names of associations, especially historical ones, might be an interesting object of culture-oriented linguistic studies.

The goal of the article is to describe the new and progressive category of onyms in contemporary Polish: names of awards. The author proposes for this category the term lauronyms. Synchronic analysis of lauronyms reveals their typical structure and their meaning. There are special collections of lexical items which are used to create the onyms the most fit for particular type of awards. The creation of lauronyms in Polish mirrors these areas of life, which are nowadays especially important for society and which can be the field of competition.

The article aims to demonstrate the role of chrematonymy in a broadly understood contemporary (modern) world culture. The author identifies possible chrematonimic categories and subcategories, discusses their formal and functional properties, and the methods and conditions involved in their creation. The paralexical and communicational phenomena associated with this general class of onymy (e.g. the use of logotypes and extralinguistic signs as well as letter and numeric codes in chrematonymic function) is also discussed.

The paper considers a particular case of onomastic motivation, providing examples of the use of the adjective tani ‘cheap’ in the creation of pharmacy names in Poland (e.g. Tanie Leki ‘cheap medicines’, Tania Apteka ‘cheap pharmacy’). This Polish word is frequently used in marketing, both as an element of company names and marketing slogans. In many instances tani constitutes part of a complex pharmacy name, e.g.: Całotygodniowa Apteka Familijna — Tylko Tanie Leki, Super Tania Apteka im. Zawiszy Czarnego, Centrum Tanich Leków — Apteka św. Barbary. On the basis of judgments from Polish administrative courts, the article discusses the question of the distinction or lack of one between advertisements and proper names. The significant fact is that the Pharmaceutical Law has prohibited the advertising of the operations of pharmacies since 2012 and, as a result, the use of names with the component tani was found to be in violation of the provision. In response to this, the owners of stores have argued that the proper name refers to the object alone, having no literal meaning. The controversial phrases were used to create legal names which are placed on signboards and in announcements. The paper focuses on a more general problem: chrematonyms and appellative lexis can hardly be distinguished due to their persuasive and marketing value.

The aim of this paper is to discuss selected formal and pragmatic aspects of the Austro-Hungarian military name policy in the last quarter of the 19th and in the early 20th century. In the introductory section the proprial status of the names of military units (which constitute a part of military chrematonymy) is discussed. An attempt is made to outline the location of these names on the classificatory map of chrematonomastics as well. A brief discussion of the historical and terminological background of the Austro-Hungarian military unit names follows. The most important concepts of the theory of name and naming policy are outlined. The presentation of the analysed onymic material covers unit names included in the officer lists (Schematismen) of the Austro-Hungarian forces as well as names present in the paper seals (Verschlussmarken). On the basis of the material, polymorphism of the discussed names is shown in the sense that obligatory and facultative elements of the names may appear in different ways and within various syntactic name models, depending on the context (including continuous text within which a name is used). Two main syntactic models of the discussed names are proposed. The orthographic and syntactic rules of unit numbering and the ways of embedding geographical names and names of patrons and honorary regiment owners (Inhaber) into unit names are outlined. The meaning and spelling of the expressions imperial-royal (k.k. = kaiserlich-königlich) and imperial and royal (k.u.k. = kaiserlich und königlich) are explained.