Commercial functions are very important to the process of urban revitalization. Various commercial forms of trade, such as markets, marketplaces, cloth halls have enriched the public spaces of cities over the centuries. Over the last 25 years of the free market in Poland, we have observed deformations within the urban structure caused by new types of commercial functions. The attractive functions of urban malls and shopping centers, which are usually placed inside, cause the degradation he streets located outside. Shopping centers, spread within the city and isolated by parking areas from pedestrian networks, contribute to the growth of inner peripheries. The fluctuations of the global economy should lead us however, to the delimitation of commercial functions, especially the largest ones. The proper relations between these commercial areas and the beautiful landscape of the city can be used as an element of building the city's image. Ventures within the historical city centers require the development of new instruments which would allow us to protect existing values.
The author of the article is aimed at reconstructing the concept of academic freedom as a base of university existence, regarding both its didactic and research function. The author takes into account various definitions of academic freedom and analyzes areas and dimensions, especially its institutional (university) and individual (professor) level. He reconstructs also controversies which are exposed in discussions on academic freedom and arguments regarding its limitations. He considers the phenomenon of actuarial policy and various forms of academic competition. He puts question: does the concept of academic freedom can be still vivid in the time of growing commercialization of didactits and research functions of contemporary university as well as its growing dependance on economy and politics?
The paper presents the results of biomass estimates of commercial fishes in the South Georgia region made by "swept area" method on the basis of catch statistics of a B-22 Polish trawler in the 1980/1981 season. Total biomass was estimated on about 11 x 104 t.
This article examines the localness of commercial names in Finland and focusses specifically on the names of grill food kiosks and products. There are two research objectives: firstly, to determine the number of local names that occur in the material, and secondly, to analyse how these names work as indexes of localness. This article explores the claim by sociolinguist Barbara Johnstone that particular linguistic forms can index meanings along a variety of dimensions and some forms may index locality. Furthermore, these types of linguistic forms can be used in discourses that shape people’s senses of place and the social identities associated with place. Of the 15 names of kiosks, almost all names, a total of 13 names, can be interpreted as manifesting local characteristics. Most of the kiosk names include a local place name. Of the product names, more than half (46 out of 84 names) are to be construed as describing something local. Although most of the local names in the group of product names include a local place name, personal names are also rather common. In addition, local dialect or slang is also visible in the product names. Another type of reference to a region appears in two kiosk names and in some of the product names. These names constitute a special case and demonstrate how local history can be incorporated in names creatively.
The essence of advertising lies very often in unusual and surprising juxtapositions of apparently incongruous elements, which nevertheless successfully combine in producing a coherent and understandable message. A vital role is performed by a skillfully engineered context, which allows for simultaneous activation of certain otherwise inconspicuous senses and the construction of novel and attractive connections. Such theoretical proposals as Lemke’s traversals (2001; 2005), Fauconnier and Turner’s Conceptual Blending Theory (1998; 2002) and Kecskes’s Dynamic Model of Meaning (2008) seem to describe many vital aspects of the phenomenon in question. It is in advertising that we often come across the linking of elements by transgressing naturally existing borders between domains which are unrelated, and we are invited to map onto one another different mental spaces on the basis of their salient analogy or identity, and indulge in creative riddle-like exploration of contextual elements in order to reconstruct the intended message. These techniques’ true power lies in their ability to blur the distinction between ‘the real’ and ‘the imagined’ to such an extent that certain irrational but attractive connections, implanted in the minds of the audience, contribute to subsequent decisions in the real world. The present study attempts to uncover the ways in which certain unrelated elements are skillfully brought together in a context which allows for such a juxtaposition in selected Polish TV advertisements for various medicine and health-related products. The method employed is an in-depth content analysis of the material, followed by an attempt to integrate the identified mechanisms with the models of meaning-making mentioned above. The results will hopefully help in better understanding of the ways in which particular components of the context may interact with the message expressed verbally or pictorially in the construction of multilevel meanings in advertising communication.
The paper presents results from social research on the Polish business representatives potentially interested in using the floating buildings. The main purposes of the study were to assess the level of knowledge about floating buildings and diag-nose stimulants and inhibitors of their development in the hotel, catering, and water tourism industry.
Combining the quantitative and the qualitative methodology, research was conducted using an on-line survey (CAWI)and Focused Group Interviews (FGI). Both involved a non-probabilistic, purposive sampling to reach a specific subgroup of the industry: owners or employees of catering, hotel or water tourism companies having or considering having a floating building. The group included both new and long-standing companies using facilities on water or with direct and indirect access to the water.
The study identified stimulating and inhibitory factors broken down into internal (context-independent) and external (context-dependent) conditions. Results show that in Poland floating commercial buildings are a niche topic but also a de-velopable one. Although 71% of the respondents notice difficulties resulting from the insufficient infrastructure and 66.5% of them indicate the lack of legal regulations, they also see the potential of floating buildings: depending on the industry, from 90 to 95% respondents find them “definitely attractive” or “rather attractive”. The most common reason for rejecting floating development is the lack of attractive moorages in the area (43.5% answers).
The concept of a Ship Management is vaguely known in the Polish law and legal doctrine although the role of the Ship Manager has become quite complex through the years. It started in the eighties when there was a deep change in the shipping market as many shipping companies became bankrupt and mortgagor banks had to turn to ship managers for help.
Thirty years ago in 1988 BIMCO published the first Ship Management Contract which provided the market with a standard document striking a fair balance between the rights and obligations of the owners and the managers, giving some uniformity in the widely used in-house contracts, particularly in the apportionment of liability between parties.
After the implementation of the ISM Code in 1998 and creating the entity called “Company” as a subject responsible for a safe operation of a vessel the ship manager’s role rose extremely. It caused, among other factors, that BIMCO issued the world wide known form of contract named SHIPMAN 98, which was then superseded by its new version issued in 2009.
The main goal of this article is to bring a reader closer to the issue of a Ship Management and the Ship Manager through a Polish translation of this modern BIMCO form named SHIPMAN 2009.