Over the last three decades the German Bauer Media empire has systematically invested in the Polish media market. Due to a well-devised business strategy Bauer Media Group not only have built up a strong market position but continued to expand despite the global decline of the print industry. While successfully broadening its offer to new readers, the company managed to hold on to its key segments, i.e. women’s press, entertainment and TV magazines, teen and computer magazines. This article examines Bauer Media’s presence in Poland since 1991. It combines an outline history of its Polish operations with a close analysis of the company’s key market expansion decisions, quantitative transformations of its print offer and its response to the new, more digital and more social, media environment.
This article takes a look at the development women’s press in the first half of the 19th century. A comparison of the press market in the Romantic Age in France, Poland and the United States shows that usually women were eager to take up journalism as a sideline to their literary careers. The article discusses the journalistic work of three women writers — Delphine de Girardin, Wanda Malecka and Margaret Fuller. While each of them was inspired by Romantic and Preromantic writers, their journalism was for the most part a continuation of the Enlightenment models of journalism.
The main purpose of the publication is to determine what knowledge was available to Polish women about the situation of women and feminist organizations in Europe and on other continents? What picture of the activities of these organizations was presented by the Women’s League press bodies? By using the classic method of analyzing and criticizing the content of the press, and as an auxiliary methodology of monographic research, it was possible to find answers to these and similar questions. Studies have shown, among others what role such organizations as the Democratic Committee of Bulgarian Women and the Democratic Union of Finnish Women played in the emancipation processes.