In search for a path of development, some communities face internal factors deeply influencing the choice of development strategy. Such factor would be an environmental protection of the territory, as it may crucially limit industrial activity. Narol community, located in southeastern Poland, near the Ukrainian border (Podkarpackie Voivodeship), has landscape protection of several levels covering 100% of the territory, so the possible development could not consist on industrial investments. On the other hand the concerned region, Roztocze, is a recognized touristic area, but Narol was always rather out of its main tourists trails. Nevertheless its assets (nature reserves, landscape and monuments), would predestine Narol for a touristic destination. But, considering strong competition in the region, the distinguishing feature would be of importance. The municipality had recognized cultural tourism as a way Narol could adopt, and has started several activities aiming to transform Narol into a cultural centre of the region. This paper presents the study case of Narol municipality’s activities in the context of transferring neglected heritage into an activated agent of development – resulting in social and economic growth. Its’ aim is to research (based on the Narol example) a place of local heritage assets in development process: if, and how they can be used to increase community’s sustainable growth.