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[Affiliation = "Hofman, Iwona \: Institute of Social Communication and Media Science, Maria Curie\-Skłodowska University in Lublin"]
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ACADEMIA - The magazine of the Polish Academy of Sciences (2)
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Hofman, Iwona (2)
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brand (1)
institution’s image (1)
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scientific identity (1)
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A Community of Scholars
Iwona Hofman
ACADEMIA. The magazine of the Polish Academy of Sciences | 2022 | No 1 (73) Science for Science
| 38-41
Keywords
scientific identity
tradition
vision
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Authors and Affiliations
Abstract
Who and what makes the Polish Academy of Sciences the autonomous institution that it is? The answer: people, institutions, and ideals.
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Authors and Affiliations
Iwona Hofman
1
Institute of Social Communication and Media Science, Maria Curie-Skłodowska University in Lublin
Branding in Science
Iwona Hofman
ACADEMIA. The magazine of the Polish Academy of Sciences | 2022 | No 1 (73) Science for Science
| 22-26 | DOI:
10.24425/academiaPAS.2022.142699
Keywords
Polish Academy of Sciences
institution’s image
brand
reputation
Abstract
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Authors and Affiliations
Abstract
Identity, reputation, the system of values, experience, and relations with institutions are only some of the elements making up the brand of the Polish Academy of Sciences
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Authors and Affiliations
Iwona Hofman
1
Institute of Social Communication and Media Science, Maria Curie-Skłodowska University in Lublin
1
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