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Branding in Science

Iwona Hofman
ACADEMIA. The magazine of the Polish Academy of Sciences | 2022 | No 1 (73) Science for Science | 22-26 | DOI: 10.24425/academiaPAS.2022.142699
Keywords Polish Academy of Sciences institution’s image brand reputation
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Abstract

Identity, reputation, the system of values, experience, and relations with institutions are only some of the elements making up the brand of the Polish Academy of Sciences
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Authors and Affiliations

Iwona Hofman
1
  1. Institute of Social Communication and Media Science, Maria Curie-Skłodowska University in Lublin

A Community of Scholars

Iwona Hofman
ACADEMIA. The magazine of the Polish Academy of Sciences | 2022 | No 1 (73) Science for Science | 38-41
Keywords scientific identity tradition vision
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Abstract

Who and what makes the Polish Academy of Sciences the autonomous institution that it is? The answer: people, institutions, and ideals.
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Authors and Affiliations

Iwona Hofman
1
  1. Institute of Social Communication and Media Science, Maria Curie-Skłodowska University in Lublin

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