Details
Title
The impact of energy efficiency policy on Ukraine’s green brand: a bibliometrics analysisJournal title
Polityka Energetyczna - Energy Policy JournalYearbook
2021Volume
vol. 24Issue
No 4Affiliation
Us, Yana : Department of Marketing, Sumy State University, Ukraine ; Pimonenko, Tetyana : Department of Marketing, Sumy State University, Ukraine ; Lyulyov, Oleksii : Department of Marketing, Sumy State University, UkraineAuthors
Keywords
green brand ; green growth ; energy efficiency policy ; bibliometrics analysisDivisions of PAS
Nauki TechniczneCoverage
5-18Publisher
Instytut Gospodarki Surowcami Mineralnymi i Energią PANBibliography
Ailawadi et al. 2001 – Ailawadi, K.L., Neslin, S.A. and Gedenk, K. 2001. Pursuing the value-conscious consumer: Store brands versus national brand promotions. Journal of Marketing 65(1), pp. 71–89. doi: 10.1509/jmkg.65.1.71.18132.Bassols, N. 2016. Branding and promoting a country amidst a long-term conflict: The case of Colombia. Journal of Destination Marketing and Management 5(4), pp. 314–324, doi: 10.1016/j.jdmm.2016.10.001.
Batra et al. 2000 – Batra, R., Ramaswamy, V., Alden, D.L., Steenkamp, J.-B. and Ramachander, S. 2000. Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology 9(2), pp. 83–95, DOI: 10.1207/s15327663jcp0902_3.
Butt et al. 2017 – Butt, M.M., Mushtaq, S., Afzal, A., Khong, K.W., Ong, F.S. and Ng, P.F. 2017. Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach. Business Strategy and the Environment 26(4), pp. 507–520, DOI: 10.1002/bse.1933.
Cabinet of Ministers of Ukraine. Audit of the economy of Ukraine. [Online] https://nes2030.org.ua/docs/doc-audit.pdf [Accessed: 2021-06-30].
Chygryn, O. and Krasniak, V. 2015. Theoretical and applied aspects of the development of environmental investment in Ukraine. Marketing and management of innovations 3, pp. 226–234.
Chygryn et al. 2021 – Chygryn, O., Rosokhata, A., Rybina, O. and Stoyanets, N. 2021. Green competitiveness: The evolution of concept formation. Paper presented at the E3S Web of Conferences 234 doi: 10.1051/e3sconf/202123400004.
Dzwigol, H. 2020. Innovation in Marketing Research: Quantitative and Qualitative Analysis. Marketing and Management of Innovations 1, pp. 128–135, DOI: 10.21272/mmi.2020.1-10.
El Amri et al. 2020 – El Amri, A., Boutti, R., Oulfarsi, S., Rodhain, F. and Bouzahir, B. 2020. Carbon financial markets underlying climate risk management, pricing and forecasting: Fundamental analysis. Financial Markets, Institutions and Risks 4(4), pp. 31–44, DOI: 10.21272/fmir.4(4).31- 44.2020.
Goncharenko, T. 2020. From Business Modelling to the Leadership and Innovation in Business: Bibliometric Analysis (Banking as a Case). Business Ethics and Leadership 4(1), pp. 113–125, DOI: 10.21272/bel.4(1).113-125.2020.
Haberl et al. 2020 – Haberl, H., Wiedenhofer, D., Virág, D., Kalt, G., Plank, B., Brockway, P., Creutzig, F. 2020. A systematic review of the evidence on decoupling of GDP, resource use and GHG emissions, part II: Synthesizing the insights. Environmental Research Letters 15(6), DOI: 10.1088/1748-9326/ab842a.
Hakobyan et al. 2019 – Hakobyan, N., Khachatryan, A., Vardanyan, N., Chortok, Y. and Starchenko, L. 2019. The Implementation of Corporate Social and Environmental Responsibility Practices into Competitive Strategy of the Company. Marketing and Management of Innovations 2, pp. 42–51, DOI: 10.21272/mmi.2019.2-04.
Hussain et al. 2020 – Hussain, S.A., Haq, M.A.U. and Soomro, Y.A. 2020. Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator. Marketing and Management of Innovations 4, pp. 144–153, DOI: 10.21272/mmi.2020.4-11.
Kharazishvili et al. 2021 – Kharazishvili, Y., Kwilinski, A., Sukhodolia, O., Dzwigol, H., Bobro, D. and Kotowicz, J. 2021. The systemic approach for estimating and strategizing energy security: The case of Ukraine. Energies 14(8), DOI: 10.3390/en14082126.
Khomenko et al. 2020 – Khomenko, L., Saher, L. and Polcyn, J. 2020. Analysis of the marketing activities in the blood service: bibliometric analysis. Health Economics and Management Review 1, pp. 20–36, DOI: 10.21272/hem.2020.1-02.
Kuzior et al. 2021 – Kuzior, A., Kwilinski, A. and Hroznyi, I. 2021. The factorial-reflexive approach to diagnosing the executors’ and contractors’ attitude to achieving the objectives by energy supplying companies. Energies 14(9), DOI: 10.3390/en14092572.
Li et al. 2018 – Li, X., Du, J. and Long, H. 2018. A comparative study of Chinese and foreign green development from the perspective of mapping knowledge domains. Sustainability (Switzerland) 10(12) doi: 10.3390/su10124357.
Noble et al. 2002 – Noble, C.H., Sinha, R.K. and Kumar, A. 2002. Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications. Journal of Marketing, 66(4), pp. 25–39, doi: 10.1509/jmkg.66.4.25.18513.
Panchenko et al. 2020 – Panchenko, V., Harust, Yu., Us, Ya., Korobets, O. and Pavlyk, V. 2020. Energy- Efficient Innovations: Marketing, Management and Law Supporting. Marketing and Management of Innovations 1, pp. 256–264, DOI: 10.21272/mmi.2020.1-21.
Pavlyk, V. 2020. Institutional Determinants Of Assessing Energy Efficiency Gaps In The National Economy. SocioEconomic Challenges 4(1), pp. 122–128, DOI: 10.21272/sec.4(1).122-128.2020.
Polcyn, J. 2021. Eco-efficiency and human capital efficiency: Example of small-and medium-sized family farms in selected European countries. Sustainability (Switzerland) 13(12), DOI: 10.3390/su13126846.
Scopus. [Online] https://www.scopus.com/search/form.uri?display=basic [Accessed: 2021-06-11].
Singh, S.N. 2019. Private Investment and Business Opportunities in Ethiopia: A Case Study of Mettu Town in Ethiopia. Business Ethics and Leadership 3(4), pp. 91–104, DOI: 10.21272/bel.3(4).91-104.2019.
Vasylieva et al. 2017 – Vasylieva, T., Lieonov, S., Makarenko, I. and Sirkovska, N. 2017. Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects. Marketing and Management of Innovations 4, pp. 350–357, DOI: 10.21272/mmi.2017.4-31.
Yelnikova, Y. and Golochalova, I. 2020. Social Bonds as an Instrument of Responsible Investment. Financial Markets, Institutions and Risks 4(4), pp. 119–128, DOI: 10.21272/fmir.4(4).119-128.2020.
Yelnikova, Y. and Kuzior, A. 2020. Overcoming The Socio-Economic Consequences Of Military Conflict in Ukraine And The Impact Investment Of Post-Conflict Recovery Of Anti-Terrorist Operation. Socio- Economic Challenges 4(3), pp. 132–142, DOI: 10.21272/sec.4(3).132-142.2020.
Zhylinska et al. 2021 – Zhylinska, O., Firsova, S., Bilorus, T. and Aksom, H. 2021. Employer Brand Management: Methodological Aspects. Marketing and Management of Innovations 1, pp. 158–169, DOI: 10.21272/mmi.2021.1-12.